Marketing
UPA has earned the respect and loyalty of members by following a simple, three part strategic vision.
- Be the primary repository of the best in business-to-business marketing information and resources.
- Attract solid companies to participate in viable and substantive programs.
- Promote the best practices in the industry. UPA believes that as a strategic partner for our members and manufacturers, we must provide leadership to understand, implement, educate and develop best practices as it relates to business collaboration.
Using a variety of proactive and interactive methods of marketing, this comprehensive program encompasses special promotions, product training, frequent buyer incentives, cost reduction through consolidated purchasing and many other bottom line benefits for both manufacturer and member.
Recent News
- Increase in copper prices
- 5/1/2009 Copper prices rise based on falling inventories and increased production in Asia ...more
- Premier lines occupy the UPA Warehouse
- 3/24/2009 Watts, Panasonic, Insinkerator, Broan, Nutone, QC (Quality Certified Valve Company) and Rheem Tankless are some of the premier lines that occupy the UPA Warehouse. Many more companies are slated for an inventory position in 2009. ...more
- UPA final numbers for 2008
- 3/22/2009 UPA final numbers for 2008 indicate a 9% growth in dollar terms for the UPA group. The comparison does not take into effect the growth of the group in terms of new membership. ...more